When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction has not yet proved correct. Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics.
Sites that don’t use SSL certificates can expect to see warnings in Chrome, Firefox, and other browsers highlighting that the website connection is not secure. However, it is important to note that changing your permalink structure after posts go live can break all of your previous links. By default, WordPress creates messy permalinks (URL structures) that simply are not very clean (learn how to change your site’s URL). Anyone can link to your website, so if someone can make it appear as if you are manipulating the search results by adding many links, your website could be hit with a link penalty. This could cause your website to lose traffic or be excluded from the search results. While these links aren’t incorporated with bad intentions, they don’t look particularly professional.
There are also a few subtypes of SEO focusing on specific business conditions such as local SEO, ecomerce SEO, or enterprise SEO. But if you want a full list of all the types of SEO, we compiled one here (67 types of SEO to date). To keep things short and simple, we won’t go through those signals here. Since these kinds of links are so valuable, they became sort of the currency of the web. On top of that, you need to follow some simple on-page SEO best practices. Page elements like title tags, image alt text, or schema markup can help Google better understand your content.
Google’s algorithm is a complex system that retrieves the most relevant data to deliver the best possible results for a search query. The algorithm considers over 200 factors to determine rankings, and the list is constantly updated. Yes, you can do SEO yourself, especially if you run a small to medium-sized website and have the time and willingness to learn. There are plenty of online resources, tools, and communities that can help you get started.
My Top SEO Tools for 2025
- It helps search engines understand what your image is about and the context of how your image relates to your page, so writing good alt text is quite important.
- Occasionally the snippet may be sourced from the contents of the meta description tag, which is typically a succinct, one- or two-sentence summary of the page.
- Cody Jensen, CEO and founder of Searchbloom, explained that one of the reasons they’re successful is because they focus mostly on SEO services.
Google likes large, high-quality images—it just doesn’t love huge file sizes that lead to longer load times. Compress images and use efficient file formats, such as .png or .webp, to improve the user experience and speed up load times. To conduct keyword research, use a free SEO tool like Ahrefs or Ubersuggest. These platforms reveal a keyword’s popularity and how easy it SEO Anomaly is to rank for that term.
Finally, make sure to answer the questions your users are searching for. You can check which queries your pages rank for in Google Search Console’s Search results report to understand the intent behind them. You just need to make sure the page does a great job of answering them.
Do’s and Don’ts of SEO
So, focus on trying to acquire links from authoritative sites in your niche or a closely related niche. So, look for opportunities to link to related pages when writing your content. Explore how brand building can align with your business goals and create lasting value, even if it initially reduces traffic. What you may not realize is that bloggers in your niche create these lists for you in the form of “best of” blog posts. If you do a lot of link building, you know that finding niche-relevant link prospects is not always easy.
SEO-byrå
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Black hat tactics are banned by Google and could result in a traffic-dropping Google penalty or get your site blocked by search engines permanently. Forbes Advisor strives to test every product and service we recommend, but it isn’t always possible to get hands-on experience that matches your own. We started our search with a list of dozens of agencies to consider and then pared it down with qualifying features.
