There’s a high chance you can improve the CTR by writing a better title tag and meta description for the page that ranks for the query. As we’ve mentioned in the previous chapter, the title tag and meta description of a page is a good place to put your focus keyword. Title tag and meta description are HTML elements that represent the title and description of the page. They are displayed in the search results or when the page is shared on social media. Putting your focus keyword in the title tag (and, to a lesser extent, in the meta description) is very important. By focusing on various search intent types (including the informational one) you’ll be able to target various stages of the buyer’s journey.
- The higher your pages appear in search results, the greater the chance they are discovered and clicked on.
- The amount of text displayed on a page compared to the amount of code used to construct the page is called the code to text ratio.
- A website designed to automatically adapt to a user’s screen size, whether it’s being viewed on a desktop or mobile device.
- It has evolved significantly over the years, adapting to changes in technology and user behavior.
Whether you’re running a blog, an online store, or a local business site, understanding SEO can increase your reach and success. It is the practice of improving your website’s content, structure, and visibility to rank higher on search engines like Google. Keyword research helps you find the words that people search for when looking for content like yours.
Enhance user experience
The bounce rate metric shows the percentage of visitors who left the website without any action. A high bounce rate is not always a bad thing but in general, a lower bounce rate is almost always better. Besides seeing the performance of your pages, it is also very important to know where your traffic comes from.
A well written meta description sparks curiosity without revealing everything. It’s about tempting users to visit the page content to learn more. Your meta description tag should end with a soft Call to Action (CTA). To write a meta description for a landing page, focus on clarity, value, and persuasion. This short snippet is your chance to explain what users will get from visiting your page — and why it’s worth their click. So is this a KPI we haven’t met let’s say this quarter, or is it part of a longer-term trend?
Ranking higher in search results increases your website’s visibility, driving more clicks from users actively searching for your content, products, or services. Unlike paid advertising, this traffic is sustainable and grows when you maintain optimization efforts. As expected, an SEO-friendly website will get you more traffic from search engines as it will likely run higher in the SERPS (search engine results pages). One of my most successful posts to date (in terms of backlinks and organic traffic) is my ultimate guide to YouTube SEO.
Depending on the SEO firm, they may offer all, some, or only one of these services. If you’re looking for an agency that can do it all, focus on full-service agencies since they have larger, specialized teams for these different search engine optimization areas. Rank tracking is the process of monitoring how your website performs in search engines for your most important keywords. The most natural link building technique is to create a unique and valuable piece of content – a so-called linkable asset – that will attract backlinks. Backlinks have been a very influential factor of search engine algorithms since the very beginning.
If you notice your time for SEO SEO Anomaly is decreasing, for example, you can get ahead by hiring an SEO marketing agency before your results begin to suffer. WebNots is a digital publishing platform offering tech tips and web tutorials. The objective of the site is to help people creating optimized websites and assist in solving technology related issues.
First Link Priority
Again, because that really allows you to start to unpick like what is actually the problem here. In quarter, often in my experience, not always, it depends, but often in quarter, sometimes it’s more of an immediate thing, like an internal execution issue. Longer-term trends are sometimes more indicative of a longer-term shift in the external market.
Develop SEO-friendly header tags, like your H1, H2s, H3s, and so on, by reviewing the top-ranking URLs for your target keyword to better understand its search intent. Some of the best rank tracking tools out there can help you identify the pages ranking well for your keyword, like Ahrefs. Then, use your header tags to target your keyword, plus help users find the information they need. Search engine optimization works by optimizing a website for more than 200 search engine ranking factors. Before you close the tab on this search engine optimization 101 rundown, SEO specialists do not optimize for all 200 factors.
Companies that adopt answer engine optimization now are giving themselves a first-to-market advantage. Not to mention, they’re practicing SEO, which is critical to appearing in answer engine responses. Create a better page experience by optimizing your site’s accessibility and usability. For example, use text and background colors with optimal contrast and have a responsive design that adapts to the device, like desktop vs. tablet.
